The pattern of media and the accessibility of technology has always been a speculation. Internews in 2014 with partnership with Rooster Logic and IDA conducted a nationwide survey to find the consumption pattern of media and the penetration of technology.
This was the third round of the survey within three years to find the change in consumption patterns. The change in usage of the technology was clearly visible with the survey country wide. This survery was finished within 45 days and the report was presented ahead of schedule with the data verified at all the entry points.
This was a milestone for the partners of Rooster Logic in using the technology to increase the efficiency and effectiveness of the survey with proper authentication of each of the data.
